My Interviewees as Professional Writers

Their Writing Background

In this blog, I am going to research and review the writing background of my two interviewees.

Macou ,Jacqueline. "Pen Fountain Pen Ink Gold Writing" 2/11/15 via pixabay. Creative Commons 0 Public Domain License

Roberta Schultz

Dr. Schultz has published many works relating to Marketing and Business Management. Much of her work relates to industrial Marketing and Management according to her page on the Eller website. Much of her work now is related to teaching, as these works were published earlier in her career.

Roberta Schultz tends to publish academic journals as her main professional genre of choice. Two of her journals can be found here and here. As I said, she mainly writes in journals rather than composing books, which result in different convention usage. From skimming over her academic journals, it appears that this genre is very text heavy and does a lot of informing. It doesn't really create its own environment as a text, but rather serves to inform about a current topic or study.

The first linked article was published in December 1, 2015 whereas the second was published October 24, 2013. The influence of customer needs highly shaped the way the first text, as that's what it mainly focuses on. It showed how even fifteen years in the future, this aspect has become extremely relevant especially with social media now playing a major role in the Marketing field. The second article states how long term sales relationships are playing a key role in modern day marketing. This article relates greatly to international connections and has a "whole world" kind of impact. Other texts that relate to this are popular Marketing journals such as the Journal of Marketing.

The overall message of the first journal is that Marketing organizations continue to evolve. In the journal it discusses the impact of the ever changing environments create a new need for different Marketing styles. These changes help fix performance issues that arise as time advances. Rather than one discrete answer, the issues continue to evolve as time goes on. The second article finds that communication is the key to success in the managerial department of a business. The way professionals communicate create different types of feelings within the employees (such as trust or being comfortable). In the study it found body language and vocal communication to create a huge impact on the way employees perceive their higher in command.  

The purpose of these articles was to inform about Marketing aspects that could be in question, and could be improved. The first article wanted to tell its audience that the Marketing business is ever changing, there exists no formula behind how Marketing is going to be ten to fifteen years from now. The second article focuses on pointing out that there are actually strategies behind the way business professionals communicate. The way everyone communicates is a huge factor in coming across to employees in a specific manner to get a message across. It really provided information on basically how to communicate in a vendor and customer based world.

Sameera Peri

Sameera has not written any professional publications according to her Linkedin profile. She just finished her undergraduate degree two years ago, and has not participated in the publication of any scholarly work. She is also extremely new to the MBA program as she started the program this year. For all of the questions on this blog I won't be able to answer the specific questions, so I'll include while she is still vital to my research. She is currently pursuing her MBA which is exactly what I want to do in my upcoming future as a student. I think learning about her genres will provide great insight and advice as I approach the same road that she is currently on.